Project: Air Force Association’s Website

The Air Force Association (AFA) is a professional military and aerospace education association whose mission is “to promote a dominant United States Air Force and a strong national defense and to honor Airmen and [their] Air Force Heritage.” The project team created a new website for the organization, with focus on strategy, visual impact and user experience. The resulting website utilizes AFA’s bold blue and yellow color palette, selective homepage content and strategic information architecture and user experience to draw visitors into and help them easily navigate the site. For more information, please visit the agency’s case study via the link below.