The Air Force Association is a professional military and aerospace education association whose mission is “to promote a dominant United States Air Force and a strong national defense and to honor Airmen and [their] Air Force Heritage.” The project team created a new website for the organization, with focus on strategy, visual impact and user experience. The resulting website utilizes AFA’s bold blue and yellow color palette, selective homepage content and strategic IA and UX to draw visitors into and help them easily navigate the site.
Strategy: Self, Ernie Achenbach
User Experience: Self
Creative Direction: Ernie Achenbach
Development: Self, Partners
Lead Front-end Development
Beyond Definition (formerly Bates Creative)