Summary
The Air Force Association is a professional military and aerospace education association whose mission is “to promote a dominant United States Air Force and a strong national defense and to honor Airmen and [their] Air Force Heritage.” The project team created a new website for the organization, with focus on strategy, visual impact and user experience. The resulting website utilizes AFA’s bold blue and yellow color palette, selective homepage content and strategic IA and UX to draw visitors into and help them easily navigate the site.
Strategy: Self, Ernie Achenbach
User Experience: Self
Creative Direction: Ernie Achenbach
Design: Self
Development: Self, Partners
Details
Contributions
Website Strategy
Information Architecture
UX Design
Website Design
Lead Front-end Development
Awards
Communicator Awards, Award of Excellence
AM&P Excel Awards, Bronze
Agency
Beyond Definition (formerly Bates Creative)
Samples


