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The Air Force Association (AFA) is a professional military and aerospace education association whose mission is “to promote a dominant United States Air Force and a strong national defense and to honor Airmen and [their] Air Force Heritage.” The project team created a new website for the organization, with focus on strategy, visual impact and user experience. The resulting website utilizes AFA’s bold blue and yellow color palette, selective homepage content and strategic information architecture and user experience to draw visitors into and help them easily navigate the site.

For more information, please visit the agency’s case study via the link below.

Technical

Adobe Experience Manager Website

Contributions

  • Website Strategy
  • Information Architecture
  • User Experience Design
  • Website Design
  • Front-End Development

Awards

  • Communicator Awards, Award of Excellence
  • AM&P Excel Awards, Bronze

Agency

Beyond Definition (formerly Bates Creative)

Air Force Association website homepage, in desktop and mobile views
Sample pages from the Air Force Association website shown overlapping, in desktop view

Projects