The Global Fund to End Modern Slavery (GFEMS) takes an unusual approach to combating human trafficking — targeting the underlying economic systems that make exploitation profitable rather than addressing symptoms alone. It’s a harder story to tell, and their original site wasn’t telling it.
The redesign built a WordPress site organized around that complexity — serving general visitors, major funders, and field partners across multiple geographies, each needing a different depth of engagement with the same mission.
WordPress Website
Website Strategy, User Experience (UX) Design
Beyond Definition