Carol Highsmith’s America Website


Carol Highsmith is a respected photographer who is best known for her extensive photographic documentation of United States landscapes and culture—and her continued donation of this work to the U.S. Library of Congress. The project team was given the opportunity to create a new website for Carol and we wanted to create a website that would be visually impactful and allow Carol’s stunning photography to shine. To achieve these goals, the homepage showcases a few photographs as full screen cinemagraphs interspersed with full screen quotes praising Carol’s work. This content is followed by a gallery of select photographs from Carol’s enormous collection. The supporting content on the website offers visitors a glimpse of Carol’s life and her truly sparkling personality.

User Experience: Self
Art Direction: Emily Biondo
Design: Sam Rahman
Development: Self



UX Design

Front-end Development

WordPress Development

WordPress Training


W3 Awards, Best in Show

W3 Awards, Gold

W3 Awards, Gold

W3 Awards, Silver

GDUSA American Graphic Design Awards


Beyond Definition (formerly Bates Creative)


Screenshot of the homepage on the Carol Highsmith's America website