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Carol Highsmith is a respected photographer who is best known for her extensive photographic documentation of United States landscapes and culture — and her continued donation of this work to the U.S. Library of Congress. The project team was given the opportunity to create a new website for Carol and we wanted to create a website that would be visually impactful and allow Carol’s stunning photography to shine. To achieve these goals, the homepage showcases a few photographs as full screen cinemagraphs interspersed with full screen quotes praising Carol’s work. This content is followed by a gallery of select photographs from Carol’s enormous collection. The supporting content on the website offers visitors a glimpse of Carol’s life and her truly sparkling personality.


WordPress Website


  • User Experience Design
  • Front-End Development
  • WordPress Development


  • W3 Awards, Best in Show
  • W3 Awards, Gold
  • W3 Awards, Gold
  • W3 Awards, Silver
  • GDUSA American Graphic Design Awards


Beyond Definition (formerly Bates Creative)

Carol Highsmith's America website homepage, in desktop and mobile views
Sample pages from the Carol Highsmith's America website shown overlapping, in desktop view